

Monthly hug in a letter for women trying to conceive


My monthly Fertility Snail Mail club is a hug in a letter subscription for women trying to conceive (TTC) who want emotional support without the pressure of another app or advice overload. Trying to get pregnant can feel really lonely, isolating, and hard. This is why I started a fertility snail mail club. With the increase in online activity, AI and socials, it is sooo easy to doom scroll, get FOMO and feel like everyone else is getting what you want. It’s time to stop and take a breath.
I started my company Hoopsy, after I went through IVF in 2021, which was unfortunately not successful. I kept seeing lots of women posting up photos of their pregnancy tests, I had no idea that they used so many, and the fact that something used for 5 minutes was plastic seemed mad to me. I decided to do something about it, and am now bringing a 100% plastic-free pregnancy test to market. However, I also want to support women on their fertility journey and the idea for a fertility snail mail club fits right into that at a time when women are feeling so alone.
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