Lara Solomon

I started my company Hoopsy, after I went through IVF in 2021, which was unfortunately not successful. I kept seeing lots of women posting up photos of their pregnancy tests, I had no idea that they used so many, and the fact that something used for 5 minutes was plastic seemed mad to me. I decided to do something about it, and am now bringing a 100% plastic-free pregnancy test to market. However, I also want to support women on their fertility journey and the idea for a fertility snail mail club fits right into that at a time when women are feeling so alone.